Streetcraft LA
Streetcraft LA in Fast Company
Streetcraft
LA in GOOD
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2912 MAIN STREET SANTA MONICA CA 90405
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Streetcraft LA is a non-profit social venture that has an innovative approach to youth unemployment. We don’t provide education and training to help young people get jobs. We provide education and training to empower youth to create their own jobs.
Streetcraft LA operates a retail store and creative studio in Los Angeles that showcases collaboratively designed and produced products and original apparel. Youth are formal partners in this social venture working with Streetcraft’s lead designers to design custom furniture and original apparel such as hoodies, hats and t-shirts. Youth are exposed to the product design process including market research, sales, marketing and promotion, distribution platforms and retail management, rotating through assignments to these different parts of business operation to round out each participant's skills and build the foundation for entrepreneurial success. Training is provided through both direct instruction by industry professionals and through experiential learning as a member of the Streetcraft design co-op. In the 2013-14 business year, Streetcraft LA will also work to attach college credit to our training and instruction, providing youth with an additional pathway toward self-sufficiency by opening access to higher education that aligns with their design interests and business needs.
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All images © 2013 Streetcraft LA
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