The luxury cars form a small part of the market but it is indeed a very lucrative one. The psychology of the luxury car buyers needs to be understood by the manufactures of the luxury cars. At Luxtime know what drives this segment towards the luxury cars and what goes behind their minds.
The value of the car
The value of the car that is perceived is much higher than for any other car company. The consumers do not hesitate to spend extra when they get more than what the price reflects. Some of the luxury cars may well be designed like one of the lower cars models but the way these have made a position in the society and its details is what makes it priced higher.
It is a matter of status
For the buyers, a luxury car is all about his status. The successful companies want their employees to show off that they are successful which these luxury cars make possible. Those who reach some milestone show off their status in these luxury cars.
The luxury cars are about the owner’s gravity. It shows their self-esteem. It is about creating an emotional impact on the owner and helps the customer to achieve himself-esteem and life goals.
It is about passion
Cars are a hobby for many and these owners look for top end performance and unique experience. The main aim of these car owners is not to travel to a place but to travel in style. And this is what the high-end cars offer to them.
Build in quality
The build in quality of some of the luxury car brands and the premium price that these luxury vehicles charge makes it possible for the company to use high end and upgraded finishes. They use the material of better class and make use of many innovative features.